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New York - March 2016 - Lieberman Research Worldwide ("LRW"), a portfolio company of Tailwind Capital, announced that it has acquired icanmakeitbetter, a leading communities platform, and its parent company, Sentient Services.

Dave Sackman, Chairman and CEO of LRW, said, "LRW's goal is to meet the changing needs of CMOs and their marketing organizations. Marketers need insight at the speed of the market to help them survive and thrive in our fast paced, hyper-competitive world. The icanmakeitbetter software platform delivers against that need with what we believe is the most advanced and sophisticated communities platform in the industry."

This acquisition is part of LRW's commitment to becoming the leading "integrated analytics" company in what some are calling the "new MR" space, utilizing and integrating diverse streams of consumer and customer data to provide better "so what?®" impact for its clients. LRW's overarching goal is to provide more sophisticated, consultative answers for its clients who have increasingly complex business and marketing issues by integrating survey, social media, digital, geo-demographic, as well as other data types and sources to their analytical frameworks and consulting practice.

Paul Janowitz, Founder and CEO of icanmakeitbetter, said "We're very excited about joining the LRW group of companies and working alongside SoapBoxSample to expand our respective capabilities. Today is truly an exciting day and a triumph for innovation and customer collaboration in the research and insights industry. The partnership with LRW will allow our leading platform to scale globally and further empower the voice of the customer to engage with business and create better outcomes for all parties. With this partnership we are able to greatly expand and enhance our client services offerings, grow globally and continue to focus on creating an amazing software platform and delighting our clients."

About Lieberman Research Worldwide

LRW is a leading provider of consultative market research, data analytics, and data collection services to a broad range of Fortune 500 clients. LRW is recognized as one of ten most innovative firms in its industry and is one of the 25 largest market research firms in the world. Since 1973, LRW has been providing its data-driven consulting services to management teams of top global brands on issues such as strategy, branding, communications, new product development, and customer experience. LRW leverages its unique "so what?®" consulting model, sophisticated marketing science capabilities and recent innovations in Pragmatic Brain Science® to deliver real business impact across a wide range of industries. LRW is headquartered in Los Angeles with offices in London, New York, Philadelphia, Chicago, and Orange County.

About Tailwind Capital
Tailwind Capital is a leading private equity firm focused on growth-oriented investments in the lower end of the middle market in targeted sectors within the healthcare, business and industrial services industries in North America. Tailwind partners with experienced management teams and entrepreneurs to transform businesses through organic growth initiatives, acquisitions, and operational and strategic improvements. Since its founding in 2003, Tailwind and its portfolio companies have completed more than 75 acquisitions. The firm currently manages over $2 billion of committed equity capital.
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