New York - July 2015 - Tailwind Capital, a leading middle market private equity firm investing in growth-oriented companies in healthcare, business and industrial services, announced a majority investment in Lieberman Research Worldwide ("LRW"). LRW is a leading provider of consultative market research, data analytics, and data collection services to a broad range of Fortune 500 clients. Headquartered in Los Angeles, LRW provides a highly analytical approach to market research and data collection in order to generate actionable business insights for its customers.
LRW is recognized as one of ten most innovative firms in its industry and is one of the 25 largest marketing research firms in the world. Since 1973, LRW has been providing its data-driven consulting services to management teams of top global brands on issues such as strategy, branding, communications, new product development and customer experience. LRW leverages its unique "so what?®" consulting model, sophisticated marketing science capabilities and recent innovations in Pragmatic Brain Science® to deliver real business impact for their clients across a wide range of industries, including entertainment, pharmaceutical, technology, consumer packaged goods, healthcare, retail, food service, financial and business services, automotive and many more.
Adam Stulberger, a partner at Tailwind Capital, said, "This transaction represents a tremendous opportunity for Tailwind to invest in a proven winner that provides high-quality services to a dynamic industry in the midst of a transformation. LRW has a very experienced management team and is well positioned for future growth and expansion. We look forward to supporting LRW as it pursues future organic initiatives and acquisitions."
For more information about LRW, visit http://www.lrwonline.com.
Tailind was represented by CoveView Advisors, LLC and Davis Polk & Wardwell LLP.
About Tailwind Capital
Tailwind Capital is a leading private equity firm focused on growth-oriented investments in the lower end of the middle market in the healthcare, business and industrial services sectors in North America. Tailwind partners with experienced management teams and entrepreneurs to transform businesses through organic growth initiatives, acquisitions and operational and strategic improvements. Since its founding in 2003, Tailwind and its portfolio companies have completed more than 65 acquisitions. The firm currently manages over $2 billion of committed equity capital.