~ NEWS ~

June 14, 2016  

Lieberman Research Worldwide Acquires Tonic Insight


New York - June 2016 - Lieberman Research Worldwide ("LRW"), a portfolio company of Tailwind Capital, announced that it has acquired Tonic Insight, a leader in online insight communities with offices in London and New York. The company, which will be named LRWTonic, has been using digital technologies to help deliver their research consulting services to clients since 2008.

Dave Sackman, Chairman and CEO of LRW, said, "We are pleased to welcome Tonic's team of world-class marketing and research consultants to LRW's team. The addition of Tonic to our business expands our ability to deliver 'so what?®' insights at speed for our clients. Until now, clients have been limited in what they can achieve with market research communities, being forced to choose between partners with either a technology or consultancy specialty. We believe with Tonic's unparalleled expertise paired with LRW's icanmakeitbetter.com's leading-edge community platform, our customers no longer need to make those tough trade-offs."

This is the second in LRW's planned series of acquisitions in pursuit of the company's vision to become the leading global, integrated analytics and marketing consulting company in a quickly evolving insights and market research space.  

Nick Priestley, who will continue his leadership serving as the General Manager of the company, said "We're very excited about joining LRW, a growth-oriented company committed to innovation in service to delivering business impact for their clients. We see a great opportunity to work with some of the best minds in the business at LRW and further enhance our community offering, as well as increase our global reach." Priestley and the current management team will continue on in their current roles at LRWTonic, with the exception of former Tonic Chairman Stephen Phillips, who will focus his energies on his other business ventures.  Phillips commented, "The team we have built at Tonic are a great group of researchers and now they will get the chance to shine on a bigger stage. We wanted to find a partner with a great culture, focus on innovation and who would enable Tonic to reach its potential and in LRW we couldn't have found a better fit."

About Lieberman Research Worldwide:
LRW is a leading provider of consultative market research, data analytics, and data collection services to a broad range of Fortune 500 clients. LRW is recognized as one of ten most innovative firms in its industry and is one of the 25 largest market research firms in the world. Since 1973, LRW has been providing its data-driven consulting services to management teams of top global brands on issues such as strategy, branding, communications, new product development, and customer experience. LRW leverages its unique "so what?®" consulting model, sophisticated marketing science capabilities and recent innovations in Pragmatic Brain Science® to deliver real business impact across a wide range of industries. LRW is headquartered in Los Angeles with offices in London, New York, Philadelphia, Chicago, and Orange County.

About Tailwind Capital:
Tailwind Capital is a leading middle market private equity firm focused on growth-oriented investments in targeted sectors within healthcare, business and industrial services. Tailwind partners with experienced management teams and entrepreneurs to transform businesses through organic growth initiatives, acquisitions, and operational and strategic improvements. Since inception, Tailwind has managed funds with $2 billion of committed equity capital, having invested in 33 portfolio companies and 49 add-on acquisitions.  







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