New York - September 2016 - Lieberman Research Worldwide ("LRW"), a portfolio company of Tailwind Capital, announced that it has acquired MotiveQuest, an award-winning, technology-enabled, social media insights company. As an industry innovator, MotiveQuest has been at the forefront of extracting market research insights from social big data. The company will continue to be led by founder David Rabjohns and will now be named LRWMotiveQuest. LRW's current social media practice will merge its team and technology with LRWMotiveQuest.
David Sackman, Chairman and CEO of LRW, said, "Social and digital analytics are a big part of the future of consumer insights. To date, the early providers have been offering software with lots of data, but no insights. We looked everywhere to find a company that cared as much as LRW about providing consulting to drive business decisions, and we found David and the MotiveQuest team."
MotiveQuest distinguishes itself in the industry by exploiting social 'big data' using proprietary software analytics. Enabled by this software, the strategists at MotiveQuest provide real, actionable business advice. Together LRWMotiveQuest will bring sophisticated technologies and savvy marketing consultants to clients that need new avenues of insight in the increasingly complex digital and social landscape.
David Rabjohns said, "We joined LRW because they share our entrepreneurial values of curiosity and fearlessness, along with a laser focus on helping clients make smart business decisions with data. Increasingly we are being asked to combine our listening research with other forms of research like mobile, online communities, tracking, quantitative and qualitative. In addition, LRW has a big vision for a world of data-inspired consulting. It is a vision we share and look forward to combining our teams to change the future of marketing intelligence."
This is the third in LRW's planned series of strategic acquisitions to grow the company's integrated data and analytics capabilities.
About Lieberman Research Worldwide:
LRW is a leading provider of consultative market research, data analytics, and data collection services to a broad range of Fortune 500 clients. LRW is recognized as one of ten most innovative firms in its industry and is one of the 25 largest market research firms in the world. Since 1973, LRW has been providing its data-driven consulting services to management teams of top global brands on issues such as strategy, branding, communications, new product development, and customer experience. LRW leverages its unique "so what?®" consulting model, sophisticated marketing science capabilities and recent innovations in Pragmatic Brain Science® to deliver real business impact across a wide range of industries. LRW is headquartered in Los Angeles with offices in London, New York, Philadelphia, Chicago, and Orange County.
About Tailwind Capital:
Tailwind Capital is a leading middle market private equity firm focused on growth-oriented investments in targeted sectors within healthcare, business and industrial services. Tailwind partners with experienced management teams and entrepreneurs to transform businesses through organic growth initiatives, acquisitions, and operational and strategic improvements. Since inception, Tailwind has managed funds with $2 billion of committed equity capital, having invested in 33 portfolio companies and 52 add-on acquisitions.